Qualitative Research

We conduct detailed studies through interviews, focus groups, and discussions to understand customer needs and opinions. Our team helps you see what drives people’s choices and emotions. The insights we gather support better decisions for your brand and audience.

Quantitative Research

We collect and analyze numbers and data to show clear market trends. Our team studies customer habits, product demand, and pricing patterns. The results help you plan strategies, track growth, and make confident business moves.

Desk Research

We gather useful data from reports, articles, and trusted online sources to give you a full market view. This helps identify opportunities, risks, and competitor moves. Our research saves time and gives your business clear direction.

Employee Sentiment Analytics

S&S’s employee sentiment analytics transforms internal feedback—from engagement surveys, chat logs, and collaboration platforms—into actionable people insights. We deploy natural language processing and custom sentiment models to categorize feedback by emotion, theme, and urgency, identifying critical issues like burnout, recognition gaps, or workflow frustrations. Integrated dashboards correlate sentiment scores with HR metrics, enabling leaders to monitor engagement trends and predict turnover risks. Our tailored action plans—from policy enhancements to leadership coaching—help clients strengthen culture, boost productivity, and reduce retention costs.Unlock the power of people data—connect with S&S to enhance your workplace experience.

Business Intelligence Analytics

At S&S, our Business Intelligence practice unifies disparate data—sales, finance, operations—into a centralized analytics ecosystem. We architect automated ETL pipelines, develop data models, and implement customizable dashboards using leading BI platforms. Through KPI definition, real-time monitoring, and predictive forecasting, S&S equips businesses with visibility into performance metrics and emerging risks. Our consultants collaborate with your teams to embed self-service analytics, enabling proactive decision-making. Clients leverage these insights to streamline processes, optimize resource allocation, and drive revenue growth, maintaining agility in dynamic markets.Elevate your intelligence capabilities—schedule a BI discovery session with S&S today.

Social Media Sentiment Analysis

S&S’s social media sentiment analysis leverages API integrations and machine-learning classifiers to monitor public brand conversations across Twitter, Facebook, Instagram, forums, and review sites. We apply natural language processing to score sentiment, detect emerging themes, and identify key influencers in real time. Our custom dashboards and alerting systems help businesses respond swiftly to negative spikes, amplify positive advocacy, and calibrate messaging strategies. Organizations gain actionable insights into audience perceptions, enabling proactive reputation management, optimized campaigns, and stronger brand loyalty.Stay ahead of the conversation—partner with S&S for strategic social listening solutions.

Customer Experience Analytics

S&S’s CX analytics practice captures and analyzes customer interactions across digital channels, contact centers, and post-purchase surveys to optimize end-to-end journeys. We map touchpoints, calculate metrics like NPS, CSAT, and CES, and apply text analytics to unstructured feedback for sentiment and effort scoring. By visualizing journey maps, S&S identifies friction points—such as lengthy support wait times or confusing user flows—and recommends targeted improvements. These prioritized action plans help businesses enhance satisfaction, boost loyalty, and reduce churn for lasting growth.Elevate your customer journeys—schedule a CX assessment with S&S and drive measurable experience improvements.